Cherisa Chapa
Cherisa's latest writings
Essential Tips and Techniques for Advertising and Marketing Massage Therapy
Economic shifts are challenging for any small business. Massage therapy practices are no different. A careful review of your existing marketing plan and advertising strategies could aid in keeping your practice moving forward. Clients come in a wide variety as the services offered. A tight pocketbook with little discretionary funds will test the value that the client places on... (posted by Cherisa 4 years 99 days ago.)
Economic shifts are challenging for any small business. Massage therapy practices are no different. A careful review of your existing marketing plan and advertising strategies could aid in keeping your practice moving forward. Clients come in a wide variety as the services offered. A tight pocketbook with little discretionary funds will test the value that the client places on... (posted by Cherisa 4 years 99 days ago.)
Identifying Your Massage Therapy Customers
No business can be all things to all people. Even though massage therapy would be beneficial for most individuals, everybody is not your target market segment. Instead, you must reach specific customers and satisfy their particular needs. You must identify those customers and understand as precisely as possible what they want. Now that you know what you have to offer, you must identify your primarily... (posted by Cherisa 4 years 356 days ago.)
No business can be all things to all people. Even though massage therapy would be beneficial for most individuals, everybody is not your target market segment. Instead, you must reach specific customers and satisfy their particular needs. You must identify those customers and understand as precisely as possible what they want. Now that you know what you have to offer, you must identify your primarily... (posted by Cherisa 4 years 356 days ago.)
Is It Marketing or Advertising: Tips for Massage Therapists
Brand building requires an understanding of the industry terms: marketing and advertising. The two terms may seem to mean the same; however, they are not. Marketing is defined as a business function that guides how the needs of the customer are recognized, anticipated, and satisfied. You create a brand (an effective marketing image) by knowing what your customers want, what makes them care about... (posted by Cherisa 5 years 45 days ago.)
Brand building requires an understanding of the industry terms: marketing and advertising. The two terms may seem to mean the same; however, they are not. Marketing is defined as a business function that guides how the needs of the customer are recognized, anticipated, and satisfied. You create a brand (an effective marketing image) by knowing what your customers want, what makes them care about... (posted by Cherisa 5 years 45 days ago.)
Marketing Your Therapeutic Massage Business to Success
Marketing your massage business is more than word-of-mouth advertising. It is about knowing where you are and where you are going to get to where you want to be. Does your marketing plan have measurable goals that you can follow? Understanding your product or service is part of developing an effective marketing plan. There are general features of a therapeutic massage therapy treatment such as the... (posted by Cherisa 5 years 139 days ago.)
Marketing your massage business is more than word-of-mouth advertising. It is about knowing where you are and where you are going to get to where you want to be. Does your marketing plan have measurable goals that you can follow? Understanding your product or service is part of developing an effective marketing plan. There are general features of a therapeutic massage therapy treatment such as the... (posted by Cherisa 5 years 139 days ago.)
Tips for Preparing and Receiving Your Therapeutic Massage
If you have never had a professional therapeutic massage before, you could be intimidated by what you do not know or you may not be aware that the successful outcome of your massage session depends largely upon – not only your massage therapist – but also on how you prepare and receive the massage. So what can you do to benefit the most from your experience? Preparing is about Attitude First, how... (posted by Cherisa 5 years 139 days ago.)
If you have never had a professional therapeutic massage before, you could be intimidated by what you do not know or you may not be aware that the successful outcome of your massage session depends largely upon – not only your massage therapist – but also on how you prepare and receive the massage. So what can you do to benefit the most from your experience? Preparing is about Attitude First, how... (posted by Cherisa 5 years 139 days ago.)
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